so why me?

why art direction?

Hmm, where to begin.

A diverse upbringing across Europe, Africa, and North-America means I’ve had my fair share of eccentric experiences. In my short 23 years, I’ve definitely discovered what I am passionate about, and I’ve also discovered what I’m terrible at, and luckily, dancing is the only time those two things overlap. I think and communicate across so many different creative mediums, I solve problems by finding loop-holes and thinking critically about my own ideas, and I have the heart and soul of an artist. 

So why not art direction?  

My mom calls me a "multitalented strategist and artist" (her words not mine), and my dad says it's my insatiable curiosity that drives my work into often odd and exciting new places. 

I have a firm grasp on philosophy and psychology, and those passions have become defining pieces of my character. They've also helped give me incredible depth and insight into further understanding the fascinating matrix that is this industry.

I am constantly questioning what I think I know and what my creative limits are, which were unsettling qualities until I discovered Advertising. 

HMU

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