Photography / Video / Art Direction
Enough is enough - we've been making fun of Crocs for too long. For this campaign we grabbed a couple of our friends and shot our own photos and video to show that beauty is indeed not pain, and that being sexy means being comfortable in your skin, in your clothing, and in your footwear.
(it's worth noting that we created this campaign back in the Spring of 2018 before Crocs were made cool again by Balenciaga!! Obviously zero budget, very little preparation. But it was lots of fun. And I'm glad Crocs are being appreciated again on a global stage. This piece of work is still in my portfolio because it has a special place in my heart.)
Other contributors: Alexandra Erber