— TOURIST VS TRAVELLER
There are two types of people in the world; travellers and tourists. Travellers hate being mistaken for tourists, but true tourists are proud of their name.
To show that both types are welcome with Easyjet, we created 2 separate integrated campaigns; one for travellers, and one for tourists. The only catch is these campaigns only work side by side.
So, this campaign aims to show that while you may pick a side, there's always room for all of us in the world of travel.
AD: Danika Baker-Sohn & Ana Karen
CW: Danika Baker-Sohn & Ana Karen