— TOURIST VS TRAVELLER

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There are two types of people in the world; travellers and tourists. Travellers hate being mistaken for tourists, but true tourists are proud of their name. 

 

To show that both types are welcome with Easyjet, we created 2 separate integrated campaigns; one for travellers, and one for tourists. The only catch is these campaigns only work side by side. 

 

So, this campaign aims to show that while you may pick a side, there's always room for all of us in the world of travel. 

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AD: Danika Baker-Sohn & Ana Karen

CW: Danika Baker-Sohn & Ana Karen