EASYJET | Art Director

— TOURIST VS TRAVELLER

There are two types of people in the world; travellers and tourists. Travellers hate being mistaken for tourists, but true tourists are proud of their name.

To show that both types are welcome with Easyjet, we created 2 separate integrated campaigns; one for travellers, and one for tourists. The only catch is these campaigns only work side by side.

So, this campaign aims to show that while you may pick a side, there's always room for all of us in the world of travel.