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Pregnancy can be an insanely difficult and stressful time, and moms-to-be tend stress over small issues because they just want the best for their unborn baby.

The first Smart maternity underwear of its kind, emma allows expecting mothers to keep track of both their physical health and that of their baby’s – in real time, all the time.

Art Direction: Danika Baker-Sohn & Alexandra Erber

Copywriting: Danika Baker-Sohn & Alexandra Erber

Step 1:  Visit Dove's website to pre-order your own pair of underwear - and customize your design!

Step 2:  Download the Emma. Support App and set up your account while you wait for your Smart undies to arrive in the mail! 

Step 3:  Sit and wait in excitement until this cute little package arrives to your home!

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