— EMMA BY DOVE
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Pregnancy can be an insanely difficult and stressful time, and moms-to-be tend stress over small issues because they just want the best for their unborn baby.
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The first Smart maternity underwear of its kind, emma allows expecting mothers to keep track of both their physical health and that of their baby’s – in real time, all the time.
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Art Direction: Danika Baker-Sohn & Alexandra Erber
Copywriting: Danika Baker-Sohn & Alexandra Erber
Step 1: Visit Dove's website to pre-order your own pair of underwear - and customize your design!
Step 2: Download the Emma. Support App and set up your account while you wait for your Smart undies to arrive in the mail!
Step 3: Sit and wait in excitement until this cute little package arrives to your home!
