— EMMA BY DOVE

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Pregnancy can be an insanely difficult and stressful time, and moms-to-be tend stress over small issues because they just want the best for their unborn baby.

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The first Smart maternity underwear of its kind, emma allows expecting mothers to keep track of both their physical health and that of their baby’s – in real time, all the time.

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Art Direction: Danika Baker-Sohn & Alexandra Erber

Copywriting: Danika Baker-Sohn & Alexandra Erber

Step 1:  Visit Dove's website to pre-order your own pair of underwear - and customize your design!

Step 2:  Download the Emma. Support App and set up your account while you wait for your Smart undies to arrive in the mail! 

Step 3:  Sit and wait in excitement until this cute little package arrives to your home!