Art Direction: Danika Baker-Sohn

Copywriting/Script: Danika Baker-Sohn

SHARP

 

The Subtle Print Ad Campaign for Victorinox

Insight:

The softer the food, the more difficult it is to slice.

Idea:

Showing the knife that is so sharp it cuts perfect slices so paper thin they're transparent. The knife that creates such an undisruptive experience, you barely notice it. 

 

AD: Danika Baker-Sohn & Ana Karen