Art Direction: Danika Baker-Sohn

Copywriting/Script: Danika Baker-Sohn

SHARP​

The Subtle Print Ad Campaign for Victorinox

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Insight:

The softer the food, the more difficult it is to slice.

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Idea:

Showing the knife that is so sharp it cuts perfect slices so paper thin they're transparent. The knife that creates such an undisruptive experience, you barely notice it. 

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AD: Danika Baker-Sohn & Ana Karen