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Art Direction: Danika Baker-Sohn
Copywriting/Script: Danika Baker-Sohn

SHARP
The Subtle Print Ad Campaign for Victorinox
Insight:
The softer the food, the more difficult it is to slice.
Idea:
Showing the knife that is so sharp it cuts perfect slices so paper thin they're transparent. The knife that creates such an undisruptive experience, you barely notice it.
AD: Danika Baker-Sohn & Ana Karen



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