Art Direction: Danika Baker-Sohn

Copywriting/Script: Danika Baker-Sohn



The Subtle Print Ad Campaign for Victorinox


The softer the food, the more difficult it is to slice.


Showing the knife that is so sharp it cuts perfect slices so paper thin they're transparent. The knife that creates such an undisruptive experience, you barely notice it. 


AD: Danika Baker-Sohn & Ana Karen
@danikabs / EMAIL
© danika baker-sohn 2021
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